About Me.

© 2025

© 2025

abhra2001@gmail.com

+44 74033 80754

I'm Abhra — a product and visual designer based in London. I create brand systems, digital experiences, and physical touchpoints for real estate, hospitality, and consumer brands.

I hold an MA from the Royal College of Art in Information Experience Design, where my thesis explored AI and emotional intelligence through speculative filmmaking. I've led creative at Total Environment across 6+ properties and hospitality brands, founded Solid, a boutique creative agency for music, fashion, and entertainment clients, and contributed to product innovation projects with Tata Elxsi for brands like Panasonic and Land Rover.

Services

1. Product Design

Designing intuitive digital experiences, from web platforms to mobile apps, that balance user needs with business goals and technical constraints.

2. Experience Design

Building immersive physical and digital experiences, from festival environments and stage concepts to interactive installations and research exhibitions.

3. Brand Identity

Developing cohesive brand systems including logos, typography, and guidelines that work across touchpoints and scale from local launches to international markets.

4. Art Direction

Leading visual direction across campaigns, films, photography, and commercial projects to ensure consistency and impact at every scale.

Services

1. Product Design

Designing intuitive digital experiences, from web platforms to mobile apps, that balance user needs with business goals and technical constraints.

2. Experience Design

Building immersive physical and digital experiences, from festival environments and stage concepts to interactive installations and research exhibitions.

3. Brand Identity

Developing cohesive brand systems including logos, typography, and guidelines that work across touchpoints and scale from local launches to international markets.

4. Art Direction

Leading visual direction across campaigns, films, photography, and commercial projects to ensure consistency and impact at every scale.

Software Stack

Photoshop

Image editing

Premiere Pro

Video editing and sound design

Davinci Resolve

Video editing and sound design

Illustrator

Graphic design

Figma

General Design Tool

Framer

No-code web design.

Framer

No-code web design.

Claude

AI content generation and research

Midjourney

AI creative content generation

Nano Banana - Gemini

AI creative content generation

Experience

Download CV

Download

Asst. Manager – Marketing (Graphic Design and Art Direction)

Total Environment Building Systems Pvt. Ltd.

Aug 2023 – Aug 2024

Led digital and print campaigns across real estate and hospitality for domestic and international markets. Designed for 6+ properties, 3 restaurants, and breweries—newspaper ads (Times of India), airport billboards, and streaming ad films. Served as lead creative for Total Environment's US market.

Asst. Manager – Marketing (Graphic Design and Art Direction)

Total Environment Building Systems Pvt. Ltd.

Aug 2023 – Aug 2024

Led digital and print campaigns across real estate and hospitality for domestic and international markets. Designed for 6+ properties, 3 restaurants, and breweries—newspaper ads (Times of India), airport billboards, and streaming ad films. Served as lead creative for Total Environment's US market.

Independent Freelance Designer

Multiple Companies - RootNode, Southside, Brahma Records, and InteriorWaale etc.

Apr 2020 – Sep 2024

Worked with brands on branding, UI/UX, web, and app design across music, fashion, real estate, and hospitality. Clients include RootNode, Southside, Brahma Records, and InteriorWaale

Independent Freelance Designer

Multiple Companies - RootNode, Southside, Brahma Records, and InteriorWaale etc.

Apr 2020 – Sep 2024

Worked with brands on branding, UI/UX, web, and app design across music, fashion, real estate, and hospitality. Clients include RootNode, Southside, Brahma Records, and InteriorWaale

Designer /Art Director - Contract

Swordfish Integrated Marketing Agency – Echoes of Earth Music Festival

Nov – Dec 2023

Conceptualized stage designs and generated assets for digital, physical products, and festival merchandise. Collaborated directly with the Art Director on brand collaterals and production

Designer /Art Director - Contract

Swordfish Integrated Marketing Agency – Echoes of Earth Music Festival

Nov – Dec 2023

Conceptualized stage designs and generated assets for digital, physical products, and festival merchandise. Collaborated directly with the Art Director on brand collaterals and production

Founding Designer

The Solid Corp

Mar 2024 – Sep 2024

Founded and led creative direction for a boutique creative agency. Shaped brand identity, web presence, and digital campaigns for clients including Bharatiya Group, Sourberry Entertainment, and EntityPulse.

Founding Designer

The Solid Corp

Mar 2024 – Sep 2024

Founded and led creative direction for a boutique creative agency. Shaped brand identity, web presence, and digital campaigns for clients including Bharatiya Group, Sourberry Entertainment, and EntityPulse.

Project Trainee - Digital Product Designer Intern

Tata Consumer Products

Jun – Jul 2023

Shadowed internal digital product development with Lollypop Design and KPMG.

Project Trainee - Digital Product Designer Intern

Tata Consumer Products

Jun – Jul 2023

Shadowed internal digital product development with Lollypop Design and KPMG.

Product Design Intern

Tata Elxsi

Jun – Jul 2022

Worked on product innovation for Panasonic and HMI concepts for Land Rover.

Product Design Intern

Tata Elxsi

Jun – Jul 2022

Worked on product innovation for Panasonic and HMI concepts for Land Rover.

Masters(M.A.)

Royal College of Art, London

Bachelors(B.Des)

Srishti, Bangalore

Achievements and Shows

'25

Film Screening

BFI Southbank, London

'25

Exhibition

Orleans House Gallery, Richmond

'25

Film Screening

BBC Television Centre, White City

'25

Graduate Show

Royal College of Art