About Me.
© 2025
© 2025
© 2025
I'm Abhra — a product and visual designer based in London. I create brand systems, digital experiences, and physical touchpoints for real estate, hospitality, and consumer brands.
I'm Abhra — a product and visual designer based in London. I create brand systems, digital experiences, and physical touchpoints for real estate, hospitality, and consumer brands.
I'm Abhra — a product and visual designer based in London. I create brand systems, digital experiences, and physical touchpoints for real estate, hospitality, and consumer brands.
I hold an MA from the Royal College of Art in Information Experience Design, where my thesis explored AI and emotional intelligence through speculative filmmaking. I've led creative at Total Environment across 6+ properties and hospitality brands, founded Solid, a boutique creative agency for music, fashion, and entertainment clients, and contributed to product innovation projects with Tata Elxsi for brands like Panasonic and Land Rover.
I hold an MA from the Royal College of Art in Information Experience Design, where my thesis explored AI and emotional intelligence through speculative filmmaking. I've led creative at Total Environment across 6+ properties and hospitality brands, founded Solid, a boutique creative agency for music, fashion, and entertainment clients, and contributed to product innovation projects with Tata Elxsi for brands like Panasonic and Land Rover.
I hold an MA from the Royal College of Art in Information Experience Design, where my thesis explored AI and emotional intelligence through speculative filmmaking. I've led creative at Total Environment across 6+ properties and hospitality brands, founded Solid, a boutique creative agency for music, fashion, and entertainment clients, and contributed to product innovation projects with Tata Elxsi for brands like Panasonic and Land Rover.
Services
1. Product Design
Designing intuitive digital experiences, from web platforms to mobile apps, that balance user needs with business goals and technical constraints.
2. Experience Design
Building immersive physical and digital experiences, from festival environments and stage concepts to interactive installations and research exhibitions.
3. Brand Identity
Developing cohesive brand systems including logos, typography, and guidelines that work across touchpoints and scale from local launches to international markets.
4. Art Direction
Leading visual direction across campaigns, films, photography, and commercial projects to ensure consistency and impact at every scale.
Services
1. Product Design
Designing intuitive digital experiences, from web platforms to mobile apps, that balance user needs with business goals and technical constraints.
2. Experience Design
Building immersive physical and digital experiences, from festival environments and stage concepts to interactive installations and research exhibitions.
3. Brand Identity
Developing cohesive brand systems including logos, typography, and guidelines that work across touchpoints and scale from local launches to international markets.
4. Art Direction
Leading visual direction across campaigns, films, photography, and commercial projects to ensure consistency and impact at every scale.
Services
1. Product Design
Designing intuitive digital experiences, from web platforms to mobile apps, that balance user needs with business goals and technical constraints.
2. Experience Design
Building immersive physical and digital experiences, from festival environments and stage concepts to interactive installations and research exhibitions.
3. Brand Identity
Developing cohesive brand systems including logos, typography, and guidelines that work across touchpoints and scale from local launches to international markets.
4. Art Direction
Leading visual direction across campaigns, films, photography, and commercial projects to ensure consistency and impact at every scale.
Software Stack
Photoshop
Image editing
Photoshop
Image editing
Premiere Pro
Video editing and sound design
Premiere Pro
Video editing and sound design
Davinci Resolve
Video editing and sound design
Davinci Resolve
Video editing and sound design
Illustrator
Graphic design
Illustrator
Graphic design
Figma
General Design Tool
Figma
General Design Tool
Framer
No-code web design.
Framer
No-code web design.
Claude
AI content generation and research
Claude
AI content generation and research
Midjourney
AI creative content generation
Midjourney
AI creative content generation
Nano Banana - Gemini
AI creative content generation
Nano Banana - Gemini
AI creative content generation
Asst. Manager – Marketing (Graphic Design and Art Direction)
Total Environment Building Systems Pvt. Ltd.
Aug 2023 – Aug 2024
Led digital and print campaigns across real estate and hospitality for domestic and international markets. Designed for 6+ properties, 3 restaurants, and breweries—newspaper ads (Times of India), airport billboards, and streaming ad films. Served as lead creative for Total Environment's US market.
Asst. Manager – Marketing (Graphic Design and Art Direction)
Total Environment Building Systems Pvt. Ltd.
Aug 2023 – Aug 2024
Led digital and print campaigns across real estate and hospitality for domestic and international markets. Designed for 6+ properties, 3 restaurants, and breweries—newspaper ads (Times of India), airport billboards, and streaming ad films. Served as lead creative for Total Environment's US market.
Asst. Manager – Marketing (Graphic Design and Art Direction)
Total Environment Building Systems Pvt. Ltd.
Aug 2023 – Aug 2024
Led digital and print campaigns across real estate and hospitality for domestic and international markets. Designed for 6+ properties, 3 restaurants, and breweries—newspaper ads (Times of India), airport billboards, and streaming ad films. Served as lead creative for Total Environment's US market.
Independent Freelance Designer
Multiple Companies - RootNode, Southside, Brahma Records, and InteriorWaale etc.
Apr 2020 – Sep 2024
Worked with brands on branding, UI/UX, web, and app design across music, fashion, real estate, and hospitality. Clients include RootNode, Southside, Brahma Records, and InteriorWaale
Independent Freelance Designer
Multiple Companies - RootNode, Southside, Brahma Records, and InteriorWaale etc.
Apr 2020 – Sep 2024
Worked with brands on branding, UI/UX, web, and app design across music, fashion, real estate, and hospitality. Clients include RootNode, Southside, Brahma Records, and InteriorWaale
Independent Freelance Designer
Multiple Companies - RootNode, Southside, Brahma Records, and InteriorWaale etc.
Apr 2020 – Sep 2024
Worked with brands on branding, UI/UX, web, and app design across music, fashion, real estate, and hospitality. Clients include RootNode, Southside, Brahma Records, and InteriorWaale
Designer /Art Director - Contract
Swordfish Integrated Marketing Agency – Echoes of Earth Music Festival
Nov – Dec 2023
Conceptualized stage designs and generated assets for digital, physical products, and festival merchandise. Collaborated directly with the Art Director on brand collaterals and production
Designer /Art Director - Contract
Swordfish Integrated Marketing Agency – Echoes of Earth Music Festival
Nov – Dec 2023
Conceptualized stage designs and generated assets for digital, physical products, and festival merchandise. Collaborated directly with the Art Director on brand collaterals and production
Designer /Art Director - Contract
Swordfish Integrated Marketing Agency – Echoes of Earth Music Festival
Nov – Dec 2023
Conceptualized stage designs and generated assets for digital, physical products, and festival merchandise. Collaborated directly with the Art Director on brand collaterals and production
Founding Designer
The Solid Corp
Mar 2024 – Sep 2024
Founded and led creative direction for a boutique creative agency. Shaped brand identity, web presence, and digital campaigns for clients including Bharatiya Group, Sourberry Entertainment, and EntityPulse.
Founding Designer
The Solid Corp
Mar 2024 – Sep 2024
Founded and led creative direction for a boutique creative agency. Shaped brand identity, web presence, and digital campaigns for clients including Bharatiya Group, Sourberry Entertainment, and EntityPulse.
Founding Designer
The Solid Corp
Mar 2024 – Sep 2024
Founded and led creative direction for a boutique creative agency. Shaped brand identity, web presence, and digital campaigns for clients including Bharatiya Group, Sourberry Entertainment, and EntityPulse.
Project Trainee - Digital Product Designer Intern
Tata Consumer Products
Jun – Jul 2023
Shadowed internal digital product development with Lollypop Design and KPMG.
Project Trainee - Digital Product Designer Intern
Tata Consumer Products
Jun – Jul 2023
Shadowed internal digital product development with Lollypop Design and KPMG.
Project Trainee - Digital Product Designer Intern
Tata Consumer Products
Jun – Jul 2023
Shadowed internal digital product development with Lollypop Design and KPMG.
Product Design Intern
Tata Elxsi
Jun – Jul 2022
Worked on product innovation for Panasonic and HMI concepts for Land Rover.
Product Design Intern
Tata Elxsi
Jun – Jul 2022
Worked on product innovation for Panasonic and HMI concepts for Land Rover.
Product Design Intern
Tata Elxsi
Jun – Jul 2022
Worked on product innovation for Panasonic and HMI concepts for Land Rover.
Masters(M.A.)
Royal College of Art, London
Bachelors(B.Des)
Srishti, Bangalore
Masters(M.A.)
Royal College of Art, London
Bachelors(B.Des)
Srishti, Bangalore
Masters(M.A.)
Royal College of Art, London
Bachelors(B.Des)
Srishti, Bangalore
Achievements and Shows
'25
Film Screening
BFI Southbank, London
'25
Exhibition
Orleans House Gallery, Richmond
'25
Film Screening
BBC Television Centre, White City
'25
Graduate Show
Royal College of Art
Achievements and Shows
'25
Film Screening
BFI Southbank, London
'25
Exhibition
Orleans House Gallery, Richmond
'25
Film Screening
BBC Television Centre, White City
'25
Graduate Show
Royal College of Art
Achievements and Shows
'25
Film Screening
BFI Southbank, London
'25
Exhibition
Orleans House Gallery, Richmond
'25
Film Screening
BBC Television Centre, White City
'25
Graduate Show
Royal College of Art