Coutts
Private Banking & AI
Private Banking & AI
Private Banking & AI
Year
'26
Client
Coutts
Service
Research, Service Design, UI Design, AI Prototyping
Year
'26
Client
Coutts
Service
Research, Service Design, UI Design, AI Prototyping
Year
'26
Client
Coutts
Service
Research, Service Design, UI Design, AI Prototyping
Speculating AI's role in private banking through research, service design, and a working prototype.
Speculating AI's role in private banking through research, service design, and a working prototype.
Speculating AI's role in private banking through research, service design, and a working prototype.
© Coutts
© Coutts
© Coutts
Challenge
How might AI transform private banking without eroding the human trust and bespoke service that defines the industry? Banks face pressure to modernize, but high-net-worth clients expect discretion, personalized advice, and human judgment on critical financial decisions.
Solution
Through primary research with industry experts, service design mapping, and AI prototyping, I explored how AI could support relationship managers rather than replace them. Redesigned Coutts' digital banking interface and trained a conversational AI agent to handle routine inquiries while maintaining the discretion and tone that defines private banking.
Challenge
How might AI transform private banking without eroding the human trust and bespoke service that defines the industry? Banks face pressure to modernize, but high-net-worth clients expect discretion, personalized advice, and human judgment on critical financial decisions.
Solution
Through primary research with industry experts, service design mapping, and AI prototyping, I explored how AI could support relationship managers rather than replace them. Redesigned Coutts' digital banking interface and trained a conversational AI agent to handle routine inquiries while maintaining the discretion and tone that defines private banking.
Challenge
How might AI transform private banking without eroding the human trust and bespoke service that defines the industry? Banks face pressure to modernize, but high-net-worth clients expect discretion, personalized advice, and human judgment on critical financial decisions.
Solution
Through primary research with industry experts, service design mapping, and AI prototyping, I explored how AI could support relationship managers rather than replace them. Redesigned Coutts' digital banking interface and trained a conversational AI agent to handle routine inquiries while maintaining the discretion and tone that defines private banking.
Total Environment
Perktrails
Total Environment
Perktrails
Total Environment
Perktrails