Coutts - Product Design and AI

Designed AI banking interface with explainable decision-making and redesigned Coutts' digital experience.

Designed AI banking interface with explainable decision-making and redesigned Coutts' digital experience.

Year

2026

Client

Coutts

Service

Research, Service Design, UI Design, AI Prototyping

Speculating AI's role in private banking through research, service design, and a working prototype.

Speculating AI's role in private banking through research, service design, and a working prototype.

Challenge

How might AI transform private banking without eroding the human trust and bespoke service that defines the industry? Banks face pressure to modernize, but high-net-worth clients expect discretion, personalized advice, and human judgment on critical financial decisions.

Solution

Through primary research with industry experts, service design mapping, and AI prototyping, I explored how AI could support relationship managers rather than replace them. Redesigned Coutts' digital banking interface and trained a conversational AI agent to handle routine inquiries while maintaining the discretion and tone that defines private banking.

Previous project

HSBC - Red is HSBC

Next project

Little Trips Beer