Echoes of Earth
Year
'25
Client
Swordfish / Echoes of Earth
Service
Art Direction, Installation Design, Brand Collateral, Production Management
Art directing a sustainability-focused music festival from stage design to merchandise - end to end creative.
© Echoes of Earth
Challenges
Echoes of Earth is India's first eco-friendly music festival, bringing together 10,000+ attendees for a weekend of music and sustainability. The challenge was creating a cohesive visual identity across physical installations, stage designs, digital campaigns, and merchandise while maintaining the festival's environmental ethos and managing large-scale on-ground production.
Solutions
Worked directly with the Art Director to conceptualize and execute festival-wide creative. Designed the iconic entry arch installation that set the tone for the entire experience. Created stage concepts, digital brand assets, and merchandise graphics—translating the festival's sustainability theme into tangible touchpoints. Managed installation artists, music crews, and large-scale production logistics on the ground, ensuring creative vision was executed flawlessly across a multi-day live event.
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