Nike for Bangalore
Year
'23
Client
Nike (Student Project)
Service
Art Direction, Brand Identity, Research, Visual Design
Reimagining Nike's brand identity through Bangalore's sports culture, startup energy, and urban chaos.
© Nike for Bangalore
Challenge
How do you capture a city's identity through a global brand? Bangalore is defined by contradictions, tech startups and cricket stadiums, metro lines and traffic chaos, pub culture and early morning runs. The challenge was creating a localized Nike identity that felt authentically Bangalore while maintaining the brand's bold, minimalist language.
Solution
Created a city-specific brand campaign celebrating Bangalore's dual identity—a city constantly in motion, driven by sport, innovation, and community. Incorporated visual cues from the city's rhythm: RCB and BFC fandom, the colorful chaos of traffic, metro lines cutting across the skyline, and the electric nightlife fueling its creative culture. Merged these elements with Nike's precision and bold typography to create print and digital assets that embody Bangalore's unstoppable energy. The identity system reflects a city that moves fast yet thrives on connection, just like Nike's ethos.
De-Coded
Echoes of Earth