Loreal Paris - I see a girl
Year
2026
Client
Loreal Paris - D&AD New Blood Awards
Service
Branding, Art Direction, Copywriting, Campaign Strategy
Challenges
"I'm worth it" was written in 1971 as an act of defiance. Over five decades it became a tagline. A packaging line. A campaign mechanic. The challenge was to strip it back to its radical core, without making another beautiful ad that said nothing.
Solutions
A film and campaign with no visuals, no voiceover, no production to hide behind. Just words on a black screen, one line at a time. Confronting what actually threatens women's worth, war, climate collapse, AI built on inequality, a world made without them. Submitted for D&AD New Blood Awards 2026.
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