Total Environment
Year
'24
Client
Total Environment Building System Pvt. Ltd
Service
Art Direction, Graphic Design, Copywriting, Commercial Film
Leading creative for a luxury real estate and hospitality brand across print, digital, and film campaigns.
Challenges
Total Environment needed to launch 6+ premium properties and 3 hospitality venues across domestic and international markets. The challenge was creating campaigns that communicated luxury and lifestyle while maintaining brand consistency across newspapers, airports, streaming platforms, and the US market.
Solutions
Led end-to-end creative across real estate and hospitality verticals. Designed print campaigns for Times of India, airport billboards at Bangalore International Airport, digital assets for property launches, and scripted ad films for streaming platforms. Served as the sole creative lead for Total Environment's US market expansion, adapting campaigns for international audiences while maintaining the brand's premium positioning.
Coutts
Rootnode