Perktrails - Product Design
Year
2025
Client
RCA Student Project
Service
Brand Identity, UI/UX Design, UX Research
Challenge
We spend more time staring at screens than engaging with the world around us. How might we use technology itself to encourage people to step away from their devices and engage more meaningfully with life? The challenge was designing a digital platform that motivates real-world behavior without adding to screen addiction.
Solution
Created Perktrails, a mobile app that gamifies real-world experiences. Users earn rewards for offline activities, meeting friends, exploring new places, reading, creating, turning digital time into a catalyst for genuine connection. Designed the complete brand identity and UI/UX, drawing inspiration from childhood sticker charts and gaming reward systems. Used vibrant gradients, playful micro-interactions, and visual progress indicators to make every action feel celebrated. The interface evolves as users complete activities, becoming a living reflection of their real-world engagement rather than another source of distraction.
Total Environment - Branding and Marketing
De-Coded - Film and Art Direction