WhiteWash
Year
2026
Client
Surf Schools, UK and India - Pilot
Service
Product Design, User Experience Design
Challenge
Most people learn to surf by being thrown into the water and hoping for the best. They arrive without knowing the parts of their board, how to read a break, or the unwritten rules of sharing a wave, which makes the first sessions both less safe and less enjoyable. Instructors also start from scratch with every new student, because there is no record of what someone already knows. I wanted to design a way to build real confidence on land first.
Solution
A five unit course that moves in the order a beginner needs it: knowing your board, water safety, reading the ocean, paddling and etiquette, then standing up. Mara, a coach character, speaks to you throughout, as if she were next to you in the water. Interactive diagrams make the board and the wave types tangible, and a short knowledge check closes each unit with explanations when you get something wrong. Finishing the course earns a surf passport and collectible badges, giving instructors a shareable record of what a new surfer has covered.
Ideara
Private Wealth Intelligence