Ember - The CRO Company
Year
2026
Client
Ember _The CRO Company
Service
Conversion Design, User Experience Design, Ecommerce
Challenge
Ember sells cookware that people often buy piece by piece, so orders stayed small and shoppers had to work out for themselves what belonged together. On the product page, the information needed to build confidence (variants, pairings, reviews, care) was hard to find. The goal was to lift conversion across the key screens and help customers buy more in a single order.
Solution
I redesigned the product display page and created a bundling experience connected to checkout. On the product page, shoppers can compare variants, see what is most often paired with an item, and find reviews and care guidance without leaving the page. The bundle page lets them choose cookware, then accessories, then add ons, with filters by material and product. A live summary stays in view, and a tiered progress bar shows how close they are to the next discount, at 5, 10 and 15 percent. The work improved conversion on both pages and helped customers buy more.
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