Rootnode - Product Design

Designed product interface, design system, and complete brand identity as founding designer.

Designed product interface, design system, and complete brand identity as founding designer.

Year

2024

Client

Rootnode India Co.

Service

Founding Designer, Brand Identity, Product Design, UI/UX, Web Design

Building a startup from the ground up - brand identity, product design, and go-to-market for an EdTech scheduling platform.

Building a startup from the ground up - brand identity, product design, and go-to-market for an EdTech scheduling platform.

Challenges

Rootnode needed to launch a math-based scheduling platform for educational institutions with zero brand presence, no product interface, and a tight timeline. As the founding designer, I had to create the complete brand identity and product experience from scratch while collaborating closely with developers to ensure technical feasibility and working directly with the founder to align vision with execution.

Solution

Led end-to-end design as the founding designer. Built the brand identity from logo to brand guidelines, stationery, and merchandise. Designed the complete product interface, a scheduling platform using algorithmic optimization for educational institutions and later expanded to other markets. Worked iteratively with full-stack developers, debugging and refining the UI/UX through constant feedback loops. Created the company's portfolio website and a "Coming Soon" landing page for pre-launch momentum. Delivered a complete 0-to-1 product and brand in under a year.

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De-Coded - Film and Art Direction

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